Yellow teeth don't have to be your normal.
42 strips. 21 days. Visibly whiter teeth — without the burn, the trays, or the dentist markup.
Free shipping · 60-day money-back
Purple color-correcting tech
Neutralizes yellow tones on contact — the same color theory makeup artists use, applied to enamel.
Enamel-safe. No peroxide.
Formulated with PAP, the gentler whitening agent. Built for sensitive teeth and daily use.
Visible results in 21 days
42 strips, 21 treatments, 30 minutes a day. No trays, no lights, no dentist chair.
How it works
Three steps. Once a day. That's the whole pitch.
- 1
Apply
Press one purple strip to the top, one to the bottom. They grip — no slipping, no trays.
- 2
Wait 30 minutes
Drink water, answer emails, doomscroll. The PAP whitens while the purple cancels yellow tones.
- 3
Peel and smile
Remove, rinse, done. Repeat daily for 21 days and watch your before/after do the talking.
What is PAP, and why purple?
Two mechanisms, one strip. Purple pigment cancels yellow tones on contact (an optical effect). PAP — a peroxide-free whitening agent — chemically breaks apart the stain molecules underneath.
Purple cancels yellow
On the color wheel, violet sits directly opposite yellow. Complementary colors neutralize each other — the same reason purple shampoo de-yellows blonde hair.
Effect is immediate but optical — the real whitening happens below.
PAP oxidizes the stain
PAP (Phthalimidoperoxycaproic acid) releases active oxygen that breaks the long, light-absorbing chains inside stain molecules into smaller, colorless fragments.
Same outcome as peroxide — fewer side effects.
PAP vs. Hydrogen Peroxide
- • Oxidizes stain at the enamel surface
- • Doesn't demineralize enamel
- • No nerve irritation → no sensitivity
- • Diffuses through enamel into dentin tubules
- • Demineralizes enamel (calcium loss)
- • Irritates the pulp → sensitivity, burn
Peroxide whitens by stripping minerals out of the enamel rod and irritating the nerve inside the dentin tubule — that's the burn and the sensitivity. PAP oxidizes the stain on the surface without demineralizing the tooth, which is why it's safe for daily use on sensitive teeth.
What's happening, day by day
- 1Day 1Optical lift
Purple cancels surface yellow on contact.
- 2Day 7Surface stains fade
PAP has broken down coffee, tea & wine chromophores.
- 3Day 14Tone evens out
Deeper stains in the enamel rods continue to oxidize.
- 4Day 21Visibly whiter
Full 42-strip course complete. Maintain monthly.
42 strips. 21 days. One less thing to hide.
Free shipping · 60-day money-back
Also need floss? Shop Burst Expanding Floss →